My Projects

Welcome Email Sequence

Challenge
The client, a subscription-based baking kit business, required an email welcome sequence to onboard customers, build brand trust, and drive early upsells to maximize customer lifetime value.

Solution
I created a tailored 5-email sequence (3 unique + 2 repurposed) that:

  • Onboarded customers while fostering brand connection and engagement.

  • Educated subscribers on the benefits of subscription baking.

  • Incorporated upselling CTAs for add-ons, referrals, and premium memberships.

  • Used a warm, approachable tone to align with the brand's mission of making home baking accessible and enjoyable.

Results

  • 21% upsell conversion rate on premium add-ons.

  • 60% of new subscribers engaged through the educational material.

Email Marketing SequenceEmail Marketing Sequence
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Product Pages

Challenge
A start-up vegan superfood client wanted their products to resonate with the audience. It required defining a tone of voice and connecting with eco-conscious, health-focused consumers.

Solution
Crafted a tone blending energy, wit, and transparency to appeal to new and previous superfood users.

  • Highlighted nutritional benefits, convenience, and sustainability through benefits-driven language.

  • Optimized visibility with targeted SEO keywords.

  • Delivered platform-specific descriptions for e-commerce, social media, and packaging to resonate with diverse audiences.

Results

  • 17% higher click-through rate on the product pages.

  • Enhanced the brand’s positioning as a stylish, approachable, and trustworthy choice in the vegan lifestyle sector.

  • Addressing customer concerns through storytelling elements.

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Facebook Ad Copy

Challenge

Copy for Erectile Dysfunction Solution. Due to its sensitive nature, I had to follow a strict guideline to avoid any problems with Facebook.

Solution

  • Storytelling embedded in ad copy.

  • Deep research on the target audience's pain points to create a narrative.

  • Compliance with Facebook's Ad Policy.

Results

  • 34% increase in CTR compared to the client’s previous campaigns.

  • Drove 14% more conversions within the first month.

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Social Media Campaign

Conceptualization and development of Oral B Italy's social media campaign.

  • Market and competitor analysis.

  • Swot & OGSM analysis.

  • Influencer research.

  • Brand Positioning and channels.

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Marketing Strategy

Research and strategy for Italy's tourism ministry's "Roots Tourism" program. I worked on the following:

  • Situation analysis.

  • In-depth target audience research and creating Buyer's personas.

  • Mapping out the customer journey and touchpoints.

  • Implementation plan on different stages of the funnel.

  • Media plan for paid, earned, and owned media.

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YouTube Ad Copy

Challenge
The client, a sustainable detergent strip brand, needed a YouTube ad to increase awareness and drive conversions. I was asked to convey the product's eco-friendly benefits and convenience.

Solution

  • Crafted a 30-second script that balanced storytelling with product benefits.

  • Instructions for video production with the script.

  • Highlighted the product's unique selling point.

  • Visual hooks to grab attention.

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