Turn ads into scalable revenue drivers

8.34X

Peak ROAS on a single skincare brand at $38K/mo spend

6.6X

Peak ROAS for home and lifestyle brand at $33.5K/mo spend

3.8%

Landing page CVR, up from 1.2% after a single copy rewrite

Creative Strategy

Consumer psychology research, creative briefs, hooks, and scripts built to scale on Meta and TikTok.

CRO Copywriting

Sales pages, landing pages, and funnels written to convert.

Website Copy

Full-site copy that positions your brand clearly, sounds human, and doesn't put visitors to sleep halfway through the about page.

Copy & Creative Audit

A forensic look at what's not working on your ads, site, or funnel with a prioritised roadmap to fix it.

VSL & Ad Scripts

Hooks engineered to earn the next three seconds. Structures designed to hold attention long enough to actually sell something.

Brand Messaging

Figure out what to say, when to say it and why it matters

More Than a Copywriter

I didn’t start in marketing.I started in engineering.Which means I don’t look at copy the way most people do.Most copywriters rely on instinct.
Some rely on formulas.I rely on structure.That process has helped me build ad creative for DTC brands across skincare, home and lifestyle, food, beauty, and health.It has helped me write pages that moved conversion rates by full percentage points. And it's helped me work with brands from scrappy startups to names like Oral-B and PwC.Industries change, the process doesn't.

52+

Happy Clients

147+

Successful Projects

∞

Cups of Coffee

Confidential: Luggage Brand

The Situation$1.5 million in monthly ad spend means creative fatigue is constant. Every hook has been tested. Every angle has run. The audience has seen everything.The brief was simple: build creative that holds performance at scale.The InsightPeople don't buy luggage. They buy the version of themselves that travels confidently. The product is rarely the hero. The moment it enables is.
The ApproachThe strategy was built on storytelling. Not lifestyle montages. Specific, recognisable scenes that a frequent traveller would clock immediately.
The kind of moment that makes someone think: that's exactly me.
Each concept started with a character in a situation, not a product in a frame. Static ads anchored the product in context. Video ads built the scene first, then made the case. Feel first. Features second.
The Result$1,500,000 monthly ad spend. 2.98x ROAS at scale.At that volume, the right angle compounds fast. Storytelling-led creative held performance where product-first creative had started to plateau.

Case Study: Sugar Baby

The Situation
Skincare is one of the most saturated categories in DTC. Every brand promises glow. Every brand shows before-and-afters. Every brand claims it's different.
Sugar Baby Care needed creative that could cut through a market that had heard every claim, and still convert.
The Insight
The research kept surfacing the same pattern: customers didn't distrust the product. They distrusted the claims.
"Radiant skin" and "natural glow" had been said so many times the words had lost all meaning. The audience didn't need to be told what the product did. They needed to see it.
The Approach
Show, don't tell.
The strategy stripped back the copy and let the visual do the convincing. UGC-style video ads led with before-and-after footage. Real skin, real lighting, real results. No voiceover. No bullet points. Just proof, visible and undeniable.
The viewer draws their own conclusion. That's always more persuasive than being told what to think.
The Result
$38,000 monthly ad spend. 8.34x peak ROAS.
$18,500 monthly ad spend. 2.47x average ROAS.
When the visual does the convincing, the copy doesn't have to work as hard. When both pull in the same direction, the numbers reflect it.

Case Study: We Are Dip

The SituationDetergent is a category almost nobody markets emotionally. The default playbook is efficacy: cleaner clothes, fresher scent, better value.
We Are Dip is a laundry sheet: dissolvable, plastic-free, no toxic chemicals. The product was genuinely different. The creative needed to communicate why that difference mattered.
The Insight
The research didn't find a cleaning insight. It found a parenting one.
The audience wasn't primarily worried about whether their clothes would be clean. They were quietly concerned about what they were using to clean them, specifically around their children. Conventional detergents carry chemicals a lot of parents would rather not have sitting against their kid's skin all day.
We Are Dip removed that concern entirely. The product wasn't just cleaner to use. It was safer to live with.
The Approach
The creative built scenes a parent would recognise. A child in freshly washed pyjamas. The small, everyday reassurance of knowing exactly what's in the product touching your family's skin.
Video ads led with the emotional context, then introduced the product as the answer to a concern the viewer already had. UGC-format creative made it feel real. Real people, real homes, making a switch that felt obvious once they understood the alternative.
The storytelling didn't try to make laundry exciting. It made the choice feel meaningful.
The Result
$33,500 monthly ad spend. 6.6x peak ROAS.
$27,800 monthly ad spend. 2.38x ROAS.
In a low-emotion category, 6.6x peak ROAS is a signal that the emotional angle found something the product-first approach would have missed entirely.

"Exceeded All Expectations

"Highly Recommend! Hamza has been amazing to work with. He is very good at what he does and exceeded all expectations of what I was looking for. Can't wait to work with him again in the future! Thank you for everything!"

Hillary MacHac
Oak Haven